The goal
Position Jagiya as a premium New Zealand soju and get it into the bars and bottle shops that set the trend.
Jagiya Soju
Jagiya came to us with a bold product and a clear mission: put soju at the centre of New Zealand’s nightlife. We built the brand from scratch, designed a premium website, and ran APOS outbound sales to land stockists. The launch pulled design, development and distribution into one push.
Sold out, then stocked in 100+ retailers
- 1,000prospects reached
- 30+deals closed in weeks
- 100+total stockists
The brief
The challenge
A brand-new soju with a tight window, and a plan to reach stockists directly instead of waiting on a distributor.
The approach
We built the identity and a flagship website that made Jagiya impossible to ignore, then ran APOS outbound sales straight to stockists.
The result
1,000 prospects reached, 30+ deals closed in the first weeks, 100+ stockists in about seven months, and the top-ranked soju website in New Zealand.
